Our 5th Edition is available!  Please check it out (above, right).

Student and Instructor resources for the 5th edition are on the secured Prentice-Hall website.  Instructors: Please register there to gain access to these resources.

For Students - Learning resources such as chapter outlines, objectives, etc; case study hints, marketing research jobs & internships.

For Instructors - Teaching resources such as teaching hints, answers to questions and case studies in the textbook, answers to SPSS Student Assistant Online tests, and more.

For Both - Resources for students and instructors, such as PowerPoint files & Data Sets.