SPSS Data Sets for

Marketing Research, Fourth Edition, by Al Burns and Ron Bush

Dataset

Name

     Case Number and Title

HobbitData.sav

 

Case 15.3; Case 16.2; Case 17.2; Case 18.2; Case 19.2; Case 20.2

The Hobbit's Choice Restaurant Integrated Case

 

AutoOnline.sav

 

Case 15.2  AutoOnline (Part 1)

Case 16.1  AutoOnline (Part 2)

 

Friendly.sav 

 

 Case 18.1 Friendly Market Versus Circle K